Selected work

RATdeck Website Modernisation Case Study

A closer look at the objective, approach and practical decisions behind this RATdeck project.

Clear scopeResponsive by defaultSearch-ready structurePost-launch support
First-party case study

RATdeck website modernisation

Using our own website to document the design, content and trust improvements we recommend to clients.

Delivery window

Phased improvement programme

Evidence

Live before-and-after page changes

Technology

WordPress, WPBakery, Yoast SEO, LiteSpeed Cache

The problem

The website contained dated messaging, inconsistent imagery, weak US and UK positioning and pages that did not clearly explain services or next steps.

Work completed

  • Reworked homepage and core page messaging for US and UK small businesses
  • Improved responsive imagery and product presentation
  • Added clearer company, pricing and process information
  • Standardised SEO titles, descriptions and internal page purpose

Before and after evidence

Before-state screenshots show generic service language and outdated positioning. The after state uses a clearer audience focus, stronger service language and more consistent visual treatment.

Measurable outcome

Six core pages were rewritten, the homepage positioning was updated and trust information was expanded. These are implementation counts, not a claim of ranking or revenue growth.

Client quotation

As a first-party improvement, this page reports implementation evidence rather than using a customer quotation.

What this demonstrates

RATdeck applies the same audit, prioritisation and staged improvement process to its own website.

Need a similar result?

Share the current website, the business goal and the deadline. RATdeck will recommend a practical next step.

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