Short answer: Pick a fixed set of real buyer questions, ask them in each AI tool on a regular schedule, and record whether you are mentioned, how you are described and which sources are cited.
A simple method
- Write 15 to 30 questions your buyers actually ask.
- Test them in ChatGPT, Gemini, Perplexity and Google’s AI answers, logged out.
- Record: mentioned (yes/no), position, accuracy, competitors named, sources cited.
- Repeat monthly using the same questions.
Useful measures
- Mention rate across your question set
- Share of voice against named competitors
- Accuracy of the description
- Inquiries that mention AI tools (add “How did you hear about us?” to forms and intake)
Tools
Tracking software can automate testing. Manual testing remains a reliable cross-check because answers vary by session and location.
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