Short answer: For firms whose clients research before they hire, often yes, but only when the work targets the information AI tools actually use and is measured honestly. It is not worth it if someone promises guaranteed AI rankings.
When it is worth it
- Your clients compare providers before they call
- Competitors are being named in AI answers and you are not
- Your listings or website are inconsistent or outdated
When to wait
- Your basic website and Google Business Profile are not in place yet
- You cannot handle more inquiries right now
Questions to ask any provider
- Which questions will you test, and in which AI tools?
- How often, and what will the report show?
- What exactly will you change each month?
- What is the minimum term?
- Do you guarantee results? (The honest answer is no.)
Doing it yourself
You can do much of this in-house: fix listings, add schema, write clear pages and test questions monthly. A provider saves time and brings a repeatable process.
Reviewed under the RATdeck editorial review policy.
We never guarantee rankings, citations or AI recommendations. Nobody controls AI answers. We improve the information AI tools rely on and report honestly every month.
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