They say that judging the book by its cover is not fair. That is somewhat true in reality, but it is not something that makes sense when we talk about the internet. People judge everything that they see on the internet on the basis of its physical appearance. Therefore, it is essential for businesses to have websites that are visually appealing to visitors.
Imagine people visiting your website to judge your business and then leaving the website because of it being basic. Honestly, it happens more often than you think. According to researches, people make judgments about a business within one second of visiting its website. No company would ever want their potential clients and customers to run away from them just because of their poor-looking website. So, it has become more significant for businesses to invest in the designing of their websites. As a business owner, you have to keep in mind a few things while designing or getting your website designed. Here, we have listed a few fundamental things that one should not forget while designing their website.
MAKE IT RELEVANT
First and foremost, you should consider while designing your website is to make it relevant. By this, we mean that you should know who your target audience is. If your website is targetting business professionals, make sure to keep it professional. Don’t use cheesy phrases, and don’t go overboard with the design, as it won’t leave a positive impression on them. However, if you are selling a fun product through your website, don’t miss out on the opportunity to use catchy phrases and exciting visuals. It will surely increase your sales, as such a design will convince people to buy your product. So, your website must be about who you want to sell your products or services to.
IT SHOULD BE RESPONSIVE
All those crazy design ideas for your business website may be visually appealing, which is a positive thing for increasing your sales and traffic. However, there is a negative side to it, and that is that it makes the website lag. According to popular sources, most visitors don’t even bother to stay on websites that take more than four seconds to load. So, you should re-think your choice of going overboard with your website design, as it can have an adverse effect.
MAKE IT UNIQUE
Currently, there are hundreds of website builders on the internet that are providing their website designing services. Now, it is not a bad idea, especially if you have a small-scale business, but there are limitations. Besides this, there is nothing special about your website because most of your competitors must be using similar templates. So, we would recommend you invest in hiring a website designer for designing your website. It would surely make your business stand out from the crowd.
DON’T FORGET TO ADD SOME STYLE
While you should not go overboard with the design of your website since it reduces efficiency yet it is not fair either to keep your website simple. It is because people won’t get attracted to a colorless and designless website. So, you can say that moderation is the key to a perfect website. Your website should neither be too simple nor too fancy. Just keeping the thing in a balance would do the job.
KEEP IT CONSISTENT
Last, but definitely not least thing that you should remember while designing your website is to keep everything consistent. Both the color scheme and the design of your website should be the same for every page. Can you imagine visiting a website that has a pink homepage and green privacy&policy page? It won’t look good, would it?
So, ladies and gentlemen, visitors will seriously fall in love with your website if you remember all five of these tricks while designing.