Let us get this straight if you have a great idea that can turn into a profitable business, then you should really think about executing it. Chances are that you don’t have revenue for doing so. The question is that what to do then? Well, you should consider pitching your idea to the investors. First, you should know what pitching actually means.
THE MEANING OF PITCHING
When you have a limited amount of time to describe your business idea and business model to potential investors, it is known as pitch. There are different types of pitches, but we are discussing the pitch deck in this blog. The advantage of a pitch deck is that multiple people listen to you at the same time, and they make offers against one another. It is quite beneficial for the pitcher, as this way, they get to choose who they want to work with. Besides this, the pitcher also gets to select the most advantageous offer.
WAYS TO HAVE A PERFECT PITCH
The investors are used to meeting startup business owners every day. They meet new and capable people every day, and they listen to their new ideas every day. So, in order to stand out from the rest, you must have a game plan. Here are a few tips and tricks that can make your pitch a perfect one.
1.Stay calm and confident
If you are a person who has social anxiety, a pitch deck must not sound like a good idea. The Pitch deck requires confidence and patience. Investors will ask many questions regarding your business, but you must answer each of them with patience and intelligence. Remember that it can be your first and last encounter with the investors. So, make sure to avoid letting get anything on your nerves.
The first thing that you must do in a pitch deck is to introduce yourself and your company. If you are using slides for demonstration, your first slide should have your company’s name and logo.
The next few slides of your presentation should talk about the problems that led you to start your company. It will let the investors know about the problems before you start discussing the solution.
4.Describe your and your company’s mission
After discussing the problems with the potential investors, you should describe your company’s mission.
5.Present them the solution
Many people make the mistake of discussing the solution before discussing the problems. You should avoid doing so. Instead, tell them about your company’s mission first, and then discuss how you are working to solve that problem.
Before going any further, discuss what efforts you have already made and how successful has your product or business been.
It is necessary for you to mention your competitors in the field. Tell the investors how and why you are better than the other companies providing the same service or selling the same products.
After you are done talking about the competition in the field, make sure to talk about your achievements so far. It would definitely make them see the potential of your business.
It is one of the most crucial parts of your pitch. So, make you know your business figures before pitching your idea. You should know your net profit, your gross profit, your margin, and your turnover. You must also know your growth estimations for the next few years.
10.Conclude it all
The last step is to close your pitch on a positive note.
In this blog, we only discussed the pitch deck, which is probably the most famous one of all. However, there are more kinds of pitches. The two examples are elevator pitch and written pitch.