When you think of a business name, what comes to your mind? The products that it sells, or its logo? We don’t know about you, but the logo comes to our mind right after the name of the company. So, we believe that it is safe to say that the logo is to a business what face is to a human. It is basically the identity of a company. That is the reason why well-known companies have unique logos. They don’t want people unable to differentiate their company’s logo from their competitors’ logos. While well-known companies do understand the necessity of being different from others, small-scale companies usually ignore it. Therefore, most small-scale business owners think that having an ordinary logo is not a huge problem. That is why they never consider investing their bucks into their company’s logo design. Instead, many of them think that it is a complete waste of both time and money. Well, those business owners can not be more wrong, as having a unique logo can help in branding their businesses. So, whether you are a restaurant owner or a Freelancer. Here are the top 10 logo designing tips that can make a positive impact on your business.
1.MAKE IT UNIQUE
As we have mentioned earlier, the logo of your company is literally its face. So, having a differentiable logo is essential. Otherwise, there is no point in having one. The main thing you must remember is to stay away from cliches at all costs. How many times have you come across coffee beans being the logo of coffee houses? or how many times have you come across a light bulb or leaves logo? Your answer must be numerous times. It is because these logos have become quite common over the years. Therefore, remember to be creative while designing your company’s logo.
Many people think that having the initial letter or letters of their company name as a logo is a good idea. However, they should re-think this, as many times initial letters don’t look great. Sure, there are famous companies like Louis Vuitton, who have initial letters of their name as their logos. Yet, we believe that it is better to incorporate your company’s full name into the logo. It will be totally unique and different.
3.LET YOUR LOGO TELL THE STORY
Now, this may sound a little impossible, but one can tell an entire story of their journey in their company’s logo. You must have a really creative mind to achieve this, but the fact is that you can. People will appreciate it if you have a logo that tells a story.
Have you ever heard about using negative space in logo designing? Big companies like FedEx and Amazon use negative space in their logos. Let us explain. The Amazon logo has an arrow that connects a and z. It signals that Amazon.com has everything from a-z. Now, that is brilliant. So, if even you are a small business, be sure to take advantage of negative space.
Back in the old days, companies used to have complicated logos. However, things have changed now, as nowadays, people prefer minimalism.
If you are on a budget, then crowdsourcing your logo is the way to go. There are a lot of websites, on which you can make graphic designers from all over the world design a logo for you. Basically, you set up a logo designing competition, and the best designer gets the, in return you get the best logo.
7.LEARN FROM SUCCESSFUL COMPETITORS
By this, we do not mean to plagiarize the design of your competitors, but instead, take inspiration from their designs, if they are successful.
8.CARE ABOUT THE FEEDBACK
The customer is almost always right. So, after you are done with designing your logo make sure to ask people to give you feedback about it, and make the necessary changes.
9.PLAY WITH COLORS
While designing your logo make sure that the color scheme goes with the rest of your brand. Just remember, consistency is the key.
10,HIRE A PROFESSIONAL DESIGNER
Instead of designing your logo by yourself, consider hiring a professional for the job.